Luke Tatone is the founder and CEO of Searchfunder.com, the online platform for the global search fund community connecting searchers, funders, lenders and intermediaries worldwide. He launched Searchfunder in 2014 with co-founder Mark Yuan after graduating from MIT Sloan. We sat down with Luke to talk about watching the search fund community grow over the last decade, where self-funded searchers are reshaping the space and what community actually gives a first-time searcher that data alone cannot.
Westgate Partners: You built and exited an accounting services company before starting Searchfunder. What did operating that business teach you about the lower middle market that most searchers only learn the hard way?
Luke Tatone: It really opened my eyes to the opportunities in the lower middle market. At least relative to most of my MBA classmates, I had an appreciation for both the volume and quality of companies along with the succession problem.
WGP: You have a philosophy degree and an MBA. How does this inform how you run Searchfunder?
LT: No one studies philosophy for financial gain, and that mindset is what let us avoid the trap of raising outside capital and giving up control even when it would have been easy to do. As a result, we can make decisions based on the long-term health of the Searchfunder community without external pressure to maximize shareholder return. MIT is where I learned platform dynamics and, more importantly, where I met my co-founder Mark, who deserves all the credit for what Searchfunder has become.
WGP: What was the actual moment that convinced you searchers needed a community platform rather than just more deal databases?
LT: When we started in 2014, there were only a handful of searchers, mostly from Harvard and Stanford, and the big search fund conferences were just getting started. We had a couple of false starts around peer-to-peer deal sharing based on the DARPA Red Balloon Challenge before backing ourselves into what became Searchfunder by giving free access to anyone who posted or commented. Within a few months it was obvious searchers needed community more than they needed deal sharing, and we have been focused on that ever since.
WGP: You've said searching doesn't have to be a lonely road. What does the isolation actually look like for a first-time searcher, and where does it do the most damage?
LT: On bigger platforms like LinkedIn, most posts are people touting their successes. At Searchfunder we try to elevate every voice and get the broadest possible participation, which has made it a place where you can share your struggles openly. I still try to read every post, and we do not tolerate abusive behavior, which is how we have avoided the toxic cultures that define so many other social platforms.
WGP: A first-time searcher joins Searchfunder and asks where to start. What do you tell them to do in week one, and what do you tell them to ignore?
LT: My recommendation is simply to sort the feed by the top-performing posts of all time. That gives you a snapshot of the collective intelligence of the entire Searchfunder community over the last decade. There is a lot of talk out there about "the algorithm," but we try to be as transparent as possible and give members full control of how their posts are organized.
WGP: Searchfunder now gives members unlimited IBISWorld access. How much of what you build is "give searchers better data" versus "give searchers each other"?
LT: We have been partnering with IBISWorld since the pandemic, when one of their reps found their way onto Searchfunder and it evolved into a full API integration. Members are always telling us what they need in the form of posts and comments, so we started asking whether we could answer those questions with a data partner, which led to BVR DealStats and DataAxle. You can now research an industry, find contact details and reference comps in one place. Honestly, the participation rate on each of these partnerships is still frustratingly low.
WGP: The search fund model has gotten louder and more crowded over the past several years. From where you sit running the community, is deal flow keeping pace with the number of searchers, or is more capital chasing the same businesses?
LT: It is definitely more crowded today than it was ten years ago. That said, we have ~10K members on Searchfunder and 17M company records on DataAxle, so there is still a lot of room to grow if searchers are patient. My belief is that in the future, pretty much all companies will be owned by searchers.
WGP: How has the makeup of Searchfunder's community changed since 2018, whether more institutional search fund backers, more self-funded searchers or more international activity?
LT: Self-funded searchers have expanded the fastest. Access to debt is tougher when you do not have the SBA like we do here in the US, but we have active communities throughout the world. I am often surprised how people hear about us, but word travels fast.
WGP: After building one company and now watching thousands of searches unfold, what's the one belief about buying a business you've completely changed your mind on?
LT: Sometimes I worry there is too little conviction around meeting customer needs. In a future where every business is run by searchers, what will the experience be like for the customer?
WGP: Where do you see the self-funded search model in five years, still a niche path or closer to a default track for a certain kind of operator?
LT: As long as the SBA keeps expanding, I think self-funded search will be the default career path for the entrepreneurially minded.
Find Luke at searchfunder.com. Operators and investors can reach Luke directly by connecting with him on LinkedIn.